Furniture hardware fittings into electricity supplier elements

Kitchen Hardware
Furniture hardware

The lack of standards for furniture materials has caused manufacturers to select only a large number of raw and auxiliary materials that can be used by the furniture manufacturing industry in the production process. The State has relatively standard and strict testing standards for chemical raw materials such as coatings and adhesives. The reason is that this kind of chemical materials is not only used in the furniture category, and chemical materials are also needed in a wider range of fields such as decoration and shoes and bags. This directly results in the government’s relevant departments paying more attention to these materials than other categories. .

On the other hand, wood, boards, leather, fabrics and other categories all face the problem of lack of evaluation standards to varying degrees. The country has no corresponding strict standards, leading consumers to not be able to clearly judge the merits of their materials. The market is flooded with gimmicks and slogans such as “all solid wood, 100% pure wood, first layer of calfskin, and imported green skin”. However, these so-called concepts and hierarchies lack the evidence support from authoritative organizations, leading some terminal vendors to infringe on consumers’ true right to know. This is also one of the root causes of the “Da Vinci” incident last year and the many “quality gate” incidents that occurred in the past.

The reality is that the domestic raw material suppliers have already had the ability to produce high-standard, high-environmentally-friendly raw materials.

Unfortunately, most of these high-end raw materials are still used in furniture products targeting overseas markets. This is precisely because some foreign markets, especially in Europe, Japan, and the United States, have formulated a series of strict furniture products. Access standards result. This shows that the industry product standards play an important role in the overall development level of the industry.

High-end materials and new materials due to their advanced and complex processes and high raw material requirements, these high-end raw and auxiliary materials are often higher in cost than the general materials on the market, and their reaction in the product end, there is no other general material Alternative. Therefore, many small and medium-sized enterprises are usually more inclined to choose raw materials and materials with lower prices. Especially since the second half of last year, due to the impact of the real estate market, the purchase of raw materials for furniture companies has further declined, and many raw and auxiliary materials have been sold. The reduction in the volume of incoming and outgoing shipments reached 30%, which is also the obstacle and difficulty faced by many raw material suppliers in promoting high-tech materials.

Misunderstanding of consumption “Chongyang”: Low recognition of domestic high-tech materials Like many domestic products, consumers often show more favor for imported products or products that have been processed using imported raw materials. This has also caused current furniture. The price of foreign products in the market is far higher than the current status of domestically manufactured products.

In response to this consumer psychology of consumers, many manufacturers are also highlighting the “dignified ancestry” from foreign countries in the selection of raw materials. There are numerous placards such as “imported leather, imported coatings, and imported solid wood” in furniture stores. Purchasing guides are also in favor of importing raw materials used in products.

In fact, most of the raw materials of many foreign brands are still processed and manufactured in China. Just like BMW and Mercedes-Benz now, many of them are domestically produced and come from the hands of Chinese people, but they are worth more in the market.

In terms of wood, the fundamental difference is that different climates and geography create different types of wood. It does not mean that imported wood is better than Chinese wood.

It can be said that blindly worshipping imported products has become a misunderstanding in the mid-end consumption.

At present, some domestic excellent coatings and chemical companies have technologically competed with foreign companies. Even their product exports and market share have exceeded some foreign brands. The only difference is the gap between brand values. Such a gap requires time and history to lay.

However, domestic products have a higher price/performance ratio, which is undoubtedly also one of the most important competitive advantages for domestic raw material suppliers.

Raw materials and furniture industry need to be integrated and upgraded In recent years, raw material suppliers, whether manufacturers or distributors, have gradually begun to try to go from behind the scenes to the stage and begin to play a certain role in the overall furniture industry through various means.

In 2010, the EGGER board alliance, which includes 7 famous brands of flooring, furniture and cabinets, was initiated and established by the industry-renowned EGGER panel, using the German EGGER panel as the standard, aiming to spread high-end panels in furniture products. The advantages of the application.

In 2012, the high-end materials held at the furniture fairs held a large number of large-scale forums with the theme of “E-commerce, low-carbon, environmental protection, and optimization of industries”, which attracted wide attention in the industry.

At the same time, at the scene of some large-scale furniture exhibitions in China, more and more exhibitors of raw and auxiliary materials have also made remarkable progress in the scale, investment, and grades of exhibitions. Some special booths can already be exhibited by furniture exhibitors. The booth is the same day.

This has also aroused the attention of the organizers of the exhibition. Many exhibitions will establish separate exhibition areas for raw and auxiliary materials, and hold a series of forums and conferences that are led by raw material suppliers.

Some professionals said that “with the help of the national trend of guiding the transformation and upgrading of traditional manufacturing industries, more and more raw material suppliers have begun to increase the importance of brand communication. The enthusiasm of everyone participating in and promoting is unprecedentedly high, and they are promoting themselves through e-commerce. New materials, new technologies, etc. At the same time, the brand image of their own companies is also constantly improving.It can be said that the raw materials industry is no longer the extensive living form in the past, but represents a high, sophisticated, sharp source in the furniture industry. Ground ‘.

Of course, some large-scale raw material distributors have also increasingly felt the power of the brand through long-term cooperation with foreign high-end brand raw material manufacturers, and realized the value the brand brings to the product and the advantages it brings to the company’s development. This is another reason that prompted raw material suppliers to increase brand building and dissemination.

In short, the future furniture industry and the upstream raw and auxiliary materials, including hardware accessories must be industrial upgrading, resource integration and reuse of new e-commerce model full development, with a strong voice to allow us to let the furniture industry go abroad.


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